NEW COLLECTION / NOW LIVE
SOFT IS STRONG.
Statement hoodies, vintage-wash sweatshirts and everyday layers.
Queer-owned. Made for everyone.
Shop Soft Is Strong →
Your purchase helps give back.
30% of net profits from the wider Soft Is Strong collection will be donated to LGBT Foundation. For the two Proud in the City collaboration pieces, it’s 50%.
Care 2 × LGBT Foundation
Meet the Proud in the City Boxy Hoodie and Oversized Long Sleeve Tee, designed by Scarlett Novoa at LGBT Foundation. Artwork inspired by the charity’s archive, brought into the streets as part of Soft Is Strong.
50% of net profits from these two collaboration pieces will be donated directly to LGBT Foundation.
Early access opens 24 October. Public launch: 31 October.
The Care 2 Collection
Statement tees, everyday hoodies and pieces that say something. Find your favourite and wear what you believe in.
Confident essentials redefined
Built on Belonging
We started Care 2 because we wanted to create something people could feel part of. Clothing, honest conversations and a community where LGBTQ+ people and allies feel welcome.
We donate 10% of net profits to LGBTQIA+ charities, helping support the people and organisations showing up for our community.
YOU BELONG HERE