Our Story
QUEER-OWNED. COMMUNITY-LED. MADE FOR EVERYONE.
Wear what feels like you.
Make room for others.
Care 2 is a queer-owned streetwear brand built around connection, representation and the belief that caring about people is something to be proud of.
A note from Fran, founder of Care 2
I started Care 2 because I wanted to create something I felt was missing: clothes I wanted to wear, with a community and a purpose behind them.
The idea began with a personal experience over Christmas. It brought home how easily someone can feel unseen or unsupported, even when surrounded by people. It left me thinking about what it means to show up for someone, and what happens when we don’t.
As a queer woman, I also thought about who feels represented in the spaces and brands around us. I wanted Care 2 to feel welcoming and grown-up, with room for different ages, styles and ways of being yourself.
Some people express their identity loudly. Others do it quietly. Nobody should have to perform their identity to prove that it matters.
Why clothes?
Clothes are part of everyday life. A favourite sweatshirt, a hoodie you keep reaching for, a print that means something to you. They can help you feel comfortable in yourself and connected to something beyond yourself.
That’s the thinking behind Soft Is Strong: statement hoodies, vintage washes and everyday layers, with messages about kindness, identity and the courage to care openly. Queer people are at the heart of Care 2, and allies are welcome here too.
Built with people, not just for them
For our Manchester collection shoot, I put a call out on Instagram. People came forward to be part of it. Alongside our models, our videographer and runners volunteered their time, and I took the photographs.
Through Care Conversations, we’re also making space for stories and voices from the community. And through our Proud in the City collaboration with LGBT Foundation, art and LGBTQ+ history have become part of the clothes themselves.
Care that gives back
Our original brand pledge is to give 10% of annual net profits to LGBTQIA+ causes. Soft Is Strong has its own collection-specific commitments: 30% of net profits from the four non-collaboration pieces will be donated to LGBT Foundation, and 50% of net profits from the two Proud in the City pieces will be donated directly to the charity.
Care 2 is still growing. My hope is that it becomes a place where people find clothes they love, stories they recognise and people they feel connected to. There’s room for you to be part of that.
Fran
Founder, Care 2
Meet the voices behind Care Conversations →
Care more. Judge less. Love loudly.