Soft Is Strong — The Collection

Soft Is Strong — a different kind of strength. Four models wearing the Care 2 autumn collection.

Soft Is Strong is now available to shop

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CARE 2 / AUTUMN COLLECTION

A little softer.
A lot more powerful.

Everyday streetwear rooted in community. Statement hoodies, vintage washes and the essentials you’ll reach for on repeat.

All Soft Is Strong pieces are unisex, except the Essential Raglan Long Sleeve Tee, which has a women’s slim fit.

Explore the collection ↓

There’s strength in caring.

Soft Is Strong is Care 2’s autumn collection of everyday streetwear, built around a belief at the heart of our brand: there’s strength in being kind, showing up for others and being yourself.

It’s about the courage to care openly, stand up for your community and wear what feels like you. For LGBTQ+ people and allies, it’s a reminder that you can be soft, proud and strong, all at once.

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Find your Soft Is Strong fit

Oversized, boxy or fitted? Get to know the pieces and find your everyday favourite.

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Find your everyday statement.

The Soft Is Strong Vintage Sweatshirt

Unisex · Jujube Red & Black · S–2XL

£42

Choose your size →

The Proud in the City Boxy Hoodie

Unisex · Grey Marl · S–2XL

£50

Choose your size →

The Proud in the City Oversized Long Sleeve Tee

Unisex · Very oversized fit · XS–XL

£30

Choose your size →

The Care Is a Public Act Oversized Hoodie

Unisex · Red & Black · S–2XL

£45

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The Essential Raglan Long Sleeve Tee

Women’s slim fit · Khaki & Black · S–L

£18

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The Care Is a Public Act Heavyweight Vest

Unisex · Black & Mild Apricot · S–2XL

£28

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CARE 2 × LGBT FOUNDATION

Wear something that gives back.

Designed by Scarlett Novoa at LGBT Foundation, the Proud in the City hoodie brings art, identity and community into the collection. The numbers styled as coordinates on the back are LGBT Foundation’s phone number.

50% of net profits from the Proud in the City hoodie and long sleeve tee will be donated directly to LGBT Foundation. 30% of net profits from the other pieces shown here will also support its work with LGBTQ+ communities.

Discover the story behind the design →