Soft Is Strong
A little softer. A lot more powerful.
There’s strength in caring.
Soft Is Strong is Care 2’s autumn collection of everyday streetwear, built around a belief at the heart of our brand: there’s strength in being kind, showing up for others and being yourself.
It’s about the courage to care openly, stand up for your community and wear what feels like you. For LGBTQ+ people and allies, it’s a reminder that you can be soft, proud and strong, all at once.
The collection includes statement hoodies, vintage washes and everyday layers, alongside the Proud in the City Boxy Hoodie and Oversized Long Sleeve Tee, designed by Scarlett Novoa at LGBT Foundation.
50% of net profits from the two Proud in the City pieces will be donated directly to LGBT Foundation, alongside 30% of net profits from the other Soft Is Strong pieces.
Sign up for early access on 24 October 2026 and 20% off the collection. Public launch: 31 October 2026.